数字前沿2024

四个星期, the biggest names in the digital ad industry 和 everything you need to elevate your 2025 planning. 全部免费.

Spencer Matthews speaking on stage at IAB Upfronts
10月2日至24日

接下来会发生什么?...

Digital Upfronts is back this October 和 it’s coming in hot with four weeks of fresh ideas 和 wow-worthy speakers from 亚马逊, 英国广播公司工作室, 《dsn彩乐园网址》和YouTube. St和 by for exclusive announcements 和 product launches as industry leaders at the forefront of digital innovation assemble top talent 和 expert insight to give your 2025 planning an edge. 

此外, 播客, 游戏, 零售媒体 和 CTV首播 are all returning to The Steel Yard for a channel-first deep-dive with 15 trailblazing companies. Join them as they showcase what they can offer advertisers 和 reveal how pioneering br和-led opportunities are evolving the ad experience.

All Digital Upfronts are free to attend 和 open to all. Book your 2024 tickets now below.

Sneak peak of what’s in store for Upfronts 2024

现在开始预订

亚马逊, 英国广播公司工作室, 《dsn彩乐园网址》和YouTube will debut br和 new launches 和 insight, while channel-oriented 播客, 连接电视, 零售媒体 和 游戏首播 will be taking place at The Steel Yard as part of a four-week festival of digital innovation. 现在免费预订

亚马逊

亚马逊

英国新闻

太阳

英国广播公司

英国广播公司工作室

YouTube

YouTube的节日

15 October - 16 October 2024

游戏

游戏首播

动视暴雪传媒, 亚马逊的广告, Anzu, 数码发电机, Global 和 Venatus will all be at The Steel Yard on Tuesday 22 October with the 411 on cutting-edge ad technologies, game-changing integrations 和 in-game effectiveness. 游戏 is no longer a niche hobby, 所以如果是高度参与的, diverse 和 rapidly growing audience sounds like something you want to tap into, 游戏首播 needs to be on your calendar for 2024. 

播客首播

播客首播

Advertisers’ investment in 播客ing grew by an impressive 去年23%… want to get in on the audio action? 播客首播 is here to help you navigate what’s on offer - from the established charts-toppers to the new must-listens - 和 underst和 how to use emerging tech to resonate with listeners. Throw plenty of top-tier talent into the mix (past 播客首播 alumni include Jessie Ware, Jon Sopel 和 THE Oprah) 和 you’ve got a show not to be missed. Join Bauer Media, Global, Mail Metro Media 和 Novel on Wednesday 23 October at The Steel Yard.

零售媒体合作伙伴

零售媒体前瞻

这个活动已经售罄了. 请联系 (电子邮件保护) 寻求帮助.

Find the perfect fit for your marketing strategy as 零售媒体前瞻 returns to The Steel Yard on Wednesday 23 October with bags of inspiration 和 major br和s in tow. ASOS, Nectar360, Ocado Ads, SMG, Tesco Media & 洞察力 Platform 和 Uber Advertising will get you clued up on the latest shifts in the channel 和 dialled into the conversation on many a marketer's lips, while showcasing the best br和 partnerships 和 in-store activations to harness.  

ctv

前置连接电视

Ready for stacks of consumer insights, bold marketing strategies 和 eye-popping innovations? NBC Universal, Sky Media, Vevo 和 Warner Bros. Discovery are on the line-up for 前置连接电视 on Thursday 24 October, following its debut last year. Navigate your way to prime time as our speakers let you in on how to craft a winning CTV strategy with more oomph than a Saturday night game show. 

Audience at IAB 游戏首播 2023
会发生什么

Catch up on Digital Upfronts 2023

Seasoned Upfronts goers 和 welcome newbies can recap on all the action from Digital Upfronts 2023 below.

Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.

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As the IAB’s AI-powered chatbot, I’m here to help IAB members underst和 everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.

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